If you’re like most business owners, you’re always looking for new ways to drum up business. Sales is, after all the lifeblood of your business. In this article we are going to show you how to quickly build a lead list you can reach out to and try to bring in new business.
What is Prospecting?
If you’ve ever worked in sales, you’ve probably heard the term, “prospecting”. If you haven’t, well, you should start getting acquainted with it and fast. Prospecting is a term used both in mining and sales, and ironically, even though these industries are nothing alike, the term applies the same way. When prospecting in mining, you’re searching for minerals, and when you’re prospecting in a business, you’re searching for leads. The first part of prospecting is putting together a “lead list”.
Where Can You find a Lead List?
You can find lead lists a lot of places! There are companies that exist specifically to sell you lists full of businesses that match your criteria. Take for instance, InfoUSA.com. InfoUSA.com will allow you to set your criteria and purchase a list of thousands of businesses for you to contact and try to sell your products and services to. The costs for a list ranges from $99 and up, depending on the number of businesses and the criteria you use to find them.
How to Find Free Lead Lists
There is a little known secret where you can get free leads lists. Some city and county governments produce lists each month of new businesses just starting up. For example, in Bakersfield, California, you can find that list here. For Kern County, you can visit our County website and do a Fictitious Business Name search by date. You just type in “2021” and you can see all the businesses that just started up this year.
If you would like to turn the City of Bakersfield list into a spreadsheet you can you for other purposes, just follow these instructions:
- Download the PDF forms from the City of Bakersfield website
- Head over to list.enspyredigital.com and use the following credentials: username: charles password: mylistapp
- Upload the PDF forms and click “Submit”
You can then provide this list to a print shop and have them send mailers. Side note, if you would like help designing a mail piece to send to your clients, you send us your requirements and we’ll provide you a quote for graphic design services. If you’re the type to shop around, you can take a look at Top Digital Marketing Companies according to DesignRush.
Do This Before You Start Calling Your Lead List
Before you start calling your new lead list, you want to make sure your brand stands out amongst the rest. This means having a website that is professional and showcases your business as a professional brand. It also means having business listings like your Google My Business and Yelp profile setup with a few positive reviews. Side note: make sure you are managing your online reputation at all times. If you could use the help of a website design company in Bakersfield, then give us a call! We’d love to start helping improve your marketing efforts and increasing the likelihood of your closing your next deal.