Introduction: As a local business owner in Bakersfield, California, it’s crucial to understand the importance of local SEO. Local SEO is a powerful marketing tool that can help you reach your target audience and improve your online visibility. In this guide, we’ll walk you through everything you need to know about local SEO in Bakersfield.
Table of Contents:
II. The Basics of SEO
III. Local Ranking Factors
IV. Optimizing Your Website for Local SEO
V. Building Local Citations and Reviews
VI. Utilizing Social Media for Local SEO
Common SEO terms used by Bakersfield marketers and businesses
Search engine optimization (SEO) is a critical part of any online marketing strategy, and businesses in Bakersfield, California, are no exception. Whether you’re a local business owner looking to improve your online visibility or a marketer in Bakersfield helping clients with their SEO, it’s essential to understand the key terms and concepts involved in local SEO. In this guide, we’ll explore some of the most common SEO terms used by Bakersfield marketers and businesses, and how you can use them to improve your local SEO efforts.
- Keywords: Words or phrases that people search for in search engines, which businesses use to optimize their content and websites for search engines to better understand and rank their content.
- Backlinks: Links that point to a particular webpage from other websites, which are important for building a webpage’s authority and improving its search engine ranking.
- SERP: Search Engine Results Page, the page displayed by search engines in response to a search query.
- Local SEO: The process of optimizing a website to rank better in local search results, such as when people search for local businesses or services in a particular geographic area.
- On-page optimization: Refers to the elements on a website that can be optimized for better search engine visibility, such as content, meta tags, and website structure.
- Off-page optimization: Refers to factors that impact a website’s ranking that occur off of the website, such as backlinks and social media signals.
- Meta tags: HTML elements that provide information about a webpage to search engines, such as title tags and meta descriptions.
- Citation: A mention of a business’s name, address, and phone number (NAP) on a website or directory, which can help with local SEO and building authority.
- Domain authority: A score assigned to a website that predicts its likelihood to rank well on search engine results pages (SERPs) based on various factors, including the quality and relevance of its content and the quality and quantity of backlinks pointing to the site.
- Google My Business: A free business listing service offered by Google that allows businesses to manage their online presence across Google, including in search results and on Google Maps.