In the realm of marketing, advertising, and sales, the term “hook” is often thrown around as the magical component that draws people in and keeps them engaged. The concept is rooted deeply in psychology, where human tendencies toward attention, perception,...
Creating a sense of urgency is a psychological tactic that has been used by marketers for decades to motivate customers to take action. This tactic involves creating a perception of limited availability or time sensitivity around a product or service, in order to...
Without fail, I am asked this question at every discovery meeting about Google advertising, “How much should I spend on Google ads?”. We all want to know how much money we need to spend on advertisements in order to get the number of new clients we need,...
Does your company have a website that does practically nothing for you? If so, you’re not alone. In fact, you are part of the majority. You were probably excited to have it built, thinking it was key to growing your business, only to find out no one sees it or uses it...
I hear it from jaded clients all the time: “Yelp is a scam!” and “Yelp is only pay to play”. These clients are frustrated about Yelp’s algorithm for reviews. They spend hours trying to build their online reputation, only to have it torn...
